"we must breathe so we must use Helvetica"

The film Helvetica presented the typeface, and namesake for the film, as a very pivotal--if not controversial--part of media and culture. For the film maker and the people interviewed, Helvetica, or any typeface used, is crucial to the message it is portraying. The movie included views of the type face witch ranged from borderline psychotic admiration for the font to u the film dder disgust. The distinction between the "hate it" camp and the "love it camp" was generated by a broader loving or hating of organization. For the people who loved the font, helvetica represented a pentacle of order and efficiency. They praised the font as being practical and ascetically attractive. The dissenting side urged that the font idealized conformity and represented the evils of capitalism.
Leonardo Drew's work seemed to embody both side of opinion on helvetica. Things in and out of boxes resonated in his work. Existing in a box can be seen as order or conformity while existing out of a box can be both disorderly or freeing. The filmmakers could have benefited from Drew's work because, unlike the film, there was much in his art that was either in or out of a box, or was in between boxes or both in and out of boxes. The movie presented opinion on helvetica to be black or white. There is no way that this can be true because many people lack a strong opinion on the font and the movie would have been better if a neutral voice was heard, as they certainly exist.