“You appear to choose your social type in some measure, whereas you are condemned to a stereotype.” Richard Dyer, page 355.

We feel as though the above images of hats were created to be purchased by individuals looking to further their personal identity and thereby sometimes falling into a stereotype. Dyer talks about in his article that a person can choose the image and personality that he may want to portray, but by doing so he may be further associated with that stereotype. The students identity is going to impact which hat he chooses to buy and wear and is going to cause that stereotype to be further embodied by the individual. Grouping these photos together, we display our own social biases towards to type of consumer who would purchase the above pictured hats.