Helvetica

This documentary was so helpful in putting my cultural analysis into perspective. The history of Helvetica explored through its predecessors and successors told a complete story of the impact something like a type face can make.
Strong links to the few readings on marketing and its visual impact on the culture around it.
I appreciated seeing the framework used to explore the subcultures of type face and how differing opinions can be on the subject of analysis.
The ranges of extreme affection toward the object, Helvetica, to the extreme disdain of the object, even accusations of "causing the Vietnam War" evokes thoughts toward the effects media makes on society.
While this was a very dry film about an obscure subject I have come to realize the strong links to our framework and analytical practices.